Practicing Best Practices
What are we doing? Are we doing it right? Is it effective? And what's the competition up to? If you're not asking yourself these questions, your marketing dollars might be money down the drain.
Requirements Analysis
The foundation of every project: we assess your business goals, define your target audience, and identify the tools we can employ to support both.
Search Engine Optimization
Analysis of the your site's code and architecture to ensure it's search-engine-friendly, and assessment of the search landscape to identify a baseline to steadily improve upon.
competitive analysis
After identifying a competitive set, we conduct a thorough review and ranking of every site's features to identify your industry's best practices as well as opportunities to gain a competitive edge.
usability testing
Whether it's an hour-long testing session with a focus group based on your site's user profile, or simply the classic "Grandma Test", usability testing is an often overlooked investment in making your site a comfortable place to interact.
success metrics
The bottom line: analysis of site server traffic patterns and key user task conversions to increase your ROI.
