communications pro

Manager, Web Content Development Embry-Riddle Aeronautical University
2006-
heading up web team embarking on a comprehensive site redesign and content management system implementation

President www.tammayegrissom.com, inc.
1999-
consulting, design and development services for print and web communication

Assistant Professorial Lecturer American University
2005 | Washington DC
taught Web Studio in the School of Communications graduate program

Assistant Professorial Lecturer The George Washington University
2005 | Washington DC
taught Design of Interactive Multimedia in the Computer Science master's degree program

Adjunct Faculty The Art Institute of Washington
2003-2005 | Arlington VA
developed and taught college courses in the Interactive Media department, focusing on interface design, information architecture, project methodology and management, XHTML, CSS, and information graphics

VP/Production MI Development, Inc.
1998-1999 | Hickory NC, Tallahassee FL, Holiday FL
produced all agency sites, two for the FLA USA Visit Florida, developed corporate standards

MS, Interactive Communication Florida State University
1998 | Tallahassee FL

AS, Graphic Design Daytona Beach Community College
1997 | Daytona Beach FL

Assistant to the Director Ormond Memorial Art Museum
1995-1997 | Ormond Beach FL
maintained database, produced collateral, organized mailings, installed shows, coordinated openings

Copywriter Picini & Kramer Advertising
1994 | Dallas TX
wrote and edited copy for major retail catalogs, supported designers, coordinated photo shoots

Assistant Buyer Harold’s, Inc.
1993-1994 | Dallas TX
entered and tracked inventory of clothing purchases for 22-store retailer, assisted in planning and purchasing

Reporter The Dallasite, Texas Instruments
1993 | Dallas TX
researched, wrote, and edited feature articles for corporate newspaper

BS, Journalism University of Florida
1992 | Gainesville FL

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I'd like to thank the Academy, and...

Association of Foreign Investors in Real Estate

Blews & Ritchie Advertising

Blueframe Custom Strategic Intelligence

E-mergo Consulting

FLA USA Visit Florida

Fran O'Brien's Stadium Steakhouse

Foxtrot Bed & Breakfast

Highland Traders

JET Construction

Kingfish Bar & Grill

Marine Scene

Media Innovations

North Florida Regional Planning Council

Panama City Beach Convention & Visitors Bureau

Patrick Ryan Photography

Preprint Publishing

Progressive Consultants, Inc.

Project Management Group

Public Affairs Support Services

Senator George Voinovich

St. John's County Convention & Visitors Bureau

The Hill Newspaper

Waggener High School Class of '64

Zyscovich

XHTML + CSS ... Dreamweaver ... CMS ... oh my!

The Foxtrot Bed & Breakfast

The Foxtrot wanted a 1930s casual elegance look. I looked to vintage travel posters for inspiration. >>visit site

The Ashmead Group

The Ashmead Group prefers a simple, clean, modern look for their contact information site

Fran O'Brien's Stadium Steakhouse

I used my photo shoot of the restaurant and the delicious food to develop the graphics for this site

Highland Traders

Blueframe Corporate Intelligence

The Hill Newspaper

Association of Foreign Investors in Real Estate

Kingfish Restaurant

Public Affairs Support Services

What are we doing? Are we doing it right? Is it effective? And what's the competition up to? If you're not asking yourself these questions, your marketing dollars might be money down the drain.

Requirements Analysis

The foundation of every project: we assess your business goals, define your target audience, and identify the tools we can employ to support both.

Search Engine Optimization

Analysis of the your site's code and architecture to ensure it's search-engine-friendly, and assessment of the search landscape to identify a baseline to steadily improve upon.

competitive analysis

After identifying a competitive set, we conduct a thorough review and ranking of every site's features to identify your industry's best practices as well as opportunities to gain a competitive edge.

usability testing

Whether it's an hour-long testing session with a focus group based on your site's user profile, or simply the classic "Grandma Test", usability testing is an often overlooked investment in making your site a comfortable place to interact.

success metrics

The bottom line: analysis of site server traffic patterns and key user task conversions to increase your ROI.

Do you have a market to reach? Then you're in the content delivery business. What's the message you're sending? How many ways are you sending it? The channels of communication are oh-so-many ... I can help you create your own media empire.

Online Content Development

Beyond the "About Us" page... beyond the brochure... communicate with your customers by fulfilling a need: provide tools such as downloads, quizzes, resources or surveys to help them clarify their needs... as well as how you can uniquely serve them.

Design for Web and Print

Is your branding consistent? Is your organization's image in sharp focus or suffering from schizophrenia? A cohesive image across the spectrum of customer communication can eliminate the 'white noise' and increase effectiveness.

Writing for Web and Print

Here, the rules of journalism - not marketing - apply: clear and concise (and typo-free)! Are you wasting your audience's time with bloated puffery and obscuring the message?

Information Graphics

Quantifiable information, when presented effectively, is powerfully convincing... as they say, a picture is worth 1,000 words. I can help you support your message with the visual display of your compelling data.

Photography

Why pay for stock photos when you can make the most of your own identity? Your people, your environment, your product or service can be captured for use on the web and in print.

There are so many tools available to support your business goals online. E-commerce? Customer relationship management? Mailing lists? Content management? Discussion boards? Blogs? This is the backbone of what I do - creatively solving business problems with interactive tools.

Web Application Development

From standard tools like e-commerce, discussion boards, events calendars, and photo galleries to custom solutions like inventory database or membership directory, we can build it.

Mailing List Application Development

I strongly recommend this for any organization - regular contact with your audience. Building a mailing list is often the beginning of an ongoing relationship with your user community that you can rely on for feedback, interaction and involvement - and regular business.

Email Account/Domain Hosting and Management

Isn't it convenient to have your entire communication strategy covered with just one bill? Let me worry about all the details and keep you in constant contact, while you do what you do best.

Basic PC/Mac Troubleshooting and Maintenance

Yes, I make house-calls! Spyware? Wireless network? Print server? I've been maintaining PCs and Macs on a variety of networks for six years.

messages in good old ink and paper

Ad, Art in Bloom

Stationery Package, The Ashmead Group

Brochure, The Marine Scene

simple, portable, eye-catching, descriptive, essential

The Aleethia Foundation, 501(c)(3)

The Ashmead Group, consulting firm

FLA USA SunSavers, travel program

@ School, k-12 web application

XeComm Corporation, software firm

studio work and field shooting

Netherlands, September 2003

Las Vegas, December 2003

Navy Yard, May 2002

Dragonfly, July 2002

Netherlands, September 2003

Thomas Circle, October 2004

Charlottesville, July 2002

Netherlands, September 2003

Content development, management and delivery

During four years working with The Hill newspaper, a weekly Capitol Hill publication, we grew a sporadically-updated web site with a couple thousand visitors per month into a complete online version handling 1,000,000 visits per month and an E-news mailing list of over 10,000. Wireless content, interactive crosswords, reader polls, and live online interviews are just a few ways we utilized the website to serve The Hill's readers.

services

• site design
• site development
• hosting
• content development
• content management
• custom search application
• mailing list application
• wireless content delivery

Restaurant serving customers, saving money

Fran O'Brien's Stadium Steakhouse, a downtown Washington DC restaurant serving locals and business travelers, keeps in touch with their 'regulars' both near and far with weekly emails about specials or upcoming offers like Nationals and Redskins tickets. Their Sales Staff utilizes the website to support bookings of their banquet and meetings area. We are currently moving their contact database from ACT to a custom web CRM application.

services:

• site design
• site development
• site hosting
• photography
• weekly mailing list
• customer relationship management database

Far-flung association members connect online

The Association of Foreign Investors in Real Estate, like many associations, has a global membership. We put them closer in touch with an online membership directory. While we were at it, we placed some of the membership materials and registration and renewal processes online.

services:

• site design
• site development
• site hosting
• members-only area
• online member directory
• members-only publications